A recent Nielsen survey of online users' habits found that 67% of all users were logging on to social network and blogging sites. Forrester’s recent survey notes that, despite the drop in marketing budgets, 53% of interactive marketers are increasing spend on social marketing. This is good news for marketers who are looking for inexpensive marketing and the opportunity to benefit from cost-effective word-of-mouth. Interactive marketing programs thrive in a recession as they are fueled by measurable ...