Travel Marketing Company Projects Industry Growth in 2010
According to PhoCus Wright Research, the US travel market is growing at the slowest rate since 2003 -- but the point is, it's still growing steadily. Their 2008 report surmised that, "The overall U.S. travel market is expected to increase by 2 percent in 2010" Additionally, the percentage of people booking online has increased. Recent studies suggest that 86% of small business travel is booked online (e-Marketer) and that 84% of leisure travel is booked online (TIA). Given the economic pinch, 68% of hoteliers will shift their budgets from traditional advertising to a Travel Marketing Company instead.
Travel marketing budgets, on average, will increase: 5.5% for web redesign, 3.8% for website optimization, 3.8% for strategic link building, 2.3% for video/blogging/social media networking, 1.6% for email marketing programs and 0.5% for Travel Marketing. By contrast, pay-per-click advertising and paid inclusion will decrease 1.5% and banner ads will decrease 1.8%.
OMNI Marketing, based out of Los Angeles, California has been a leader in travel marketing and SEO for more than five years. Founder Adam J. Morien has assembled a team of expert copywriters, bloggers, web designers, search engine optimizers, web analytics professionals, videographers and affiliate marketing pros. He's worked with painting companies, real estate agents, five-star resorts and hotels and travel agencies, to name a few.
For many clients, OMNI Marketing delivers highly personalized web consultation, search engine optimization, web analytics, web design or redesign, link building, affiliate travel marketing programs, newsletter/email marketing creation, copywriting (blogs, articles, web copy, sales copy, press releases), social networking profile pages and video production.
With an OMNI Marketing travel marketing package, Delta Hotels went from 1,000+ Google position to top positions for all Canadian Markets they serve!
"Meeting Adam from OMNI Marketing was the best thing that could have ever happened for my website," says Andrew from World Resort Vacation, who also used OMNI Marketing for his travel marketing strategy. "He helped guide me along changing a Mickey Mouse website that produced absolutely zero hits to a powerhouse traffic magnet that dominates the online travel industry for my area."
"We went from total obscurity (1,000+) to our current top positions, surpassing many of our biggest competitors. The positive impact of this on our business, both from a traffic and conversions standpoint, would be hard to overstate," adds Roan White from Luxury Home Magazine. "We have and will continue to partner with OMNI Marketing for many reasons, including a great ease of communication, dedicated personal service, and many truly energizing brainstorming sessions that I am positive will lead to great things in our future."
Adam J. Morien is most excited about how video production and social networking can impact the world of travel marketing. According to the "NEXTgen Traveler" survey of more than 2,559 adult travelers found a striking correlation between online travel bookers, video uploaders, social networkers, music lovers and online newspaper readers. More than half of all online travelers read newspapers online, 7/10 use the Internet to look up travel experiences and services, 81% download music, 69% upload photos, 56% use MySpace.com, 59% watch online videos regularly and 67% use sites like eBay.
"Blogging and social media travel marketing are the latest and greatest strategies we use to increase quality traffic, leads and exposure of our clients' businesses," says Morien. "Think about social travel marketing like the chat room of consumer reports. We leverage our clients by setting them up as the authority resources in travel industry industry by harnessing the 'buzz' of social networking, video marketing and blogging."
About OMNI Marketing:
Adam J. Morien began OMNI Marketing in Denver, Colorado in 2003 to offer small businesses professional-caliber web presence. Morien holds degrees in Organizational Communication and Technical Management and all of his team members hold professional four-year degrees with at least five years of professional writing and travel marketing experience. Today OMNI Marketing services real estate markets nationwide and offers both long and short term packages that can meet any budget or need. For more information, please visit www.onlinemarketingseo.com or contact OMNI Marketing toll free at 877-678-4879.
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