Automotive SEO and Internet Marketing specialists, the Pasch Consulting Group, don’t want dealers putting all of their eggs in their basket. Brian Pasch, CEO, reminds dealers that inexpensive and traditional marketing techniques can add value to any branding and sales campaign.

Advertising methods for car dealers have shifted dramatically in the past 2 years, with the majority of budgets being allocated for Internet marketing and Automotive SEO, a specialty of the Pasch Consulting Group. With the major shift in ad revenue, Pasch feels that many inexpensive and often effective promotional branding opportunities are now being overlooked.

According to Pasch, “Dealers are spending thousands each month to bring consumers into their showroom to hear their message, but most consumers don’t buy on the first visit, so they go home empty handed. Dealers also need to send their message home with potential buyers, something that can be done for as little as $.50 a pop.”

Promotional products offer dealers an opportunity to get into the homes of their potential clients; something that Pasch says creates a ‘trust factor’. “Consumers need to trust before they buy, which is why they shop around. When a dealer has the opportunity to position their name in front of a consumer every morning on a coffee mug or mouse pad, that dealer then becomes a familiar name, which creates a sense of trust and familiarity.”

The Pasch Consulting Group has partnered with Novell Promotional Products to offer innovative branding products for car dealers. Instead of pens and magnets, Novell offers more modern products like travel mugs, hacki sacks, hand sanitizers, mint tins, and much more.

The Pasch Consulting Group and Novell Promotional Products will be handing out samples of their products at this year’s Digital Conference which takes place November 1st through 3rd in Nashville, Tennessee. The Digital Dealer Conference is the automotive industry's premier tradeshow which focuses on the latest trends in automotive digital marketing.

More information about car dealer promotional products can also be found online at http://www.novelpromotionalmarketing.com/

About Pasch Consulting Group

The Pasch Consulting Group is an automotive Internet marketing company and works with all major dealer platforms when providing Internet marketing services to car dealers across the nation. PCG focuses on off-site SEO strategies, geo-targeted lead generation, search engine marketing and Internet reputation management.

Brian Pasch is the CEO of the Pasch Consulting Group. Brian is an 20-year veteran of the direct marketing industry. His career has spanned both management and technology roles.

PCG works for and with an ever-growing number of businesses large and small from all over the country to maximize results of their digital marketing efforts.

http://www.paschconsulting.com

About Novell Promotional Marketing

Novel Promotional Marketing (NPM) specializes in a customized approach to branded product marketing. They promote brand awareness by implementing a strong connection between a company and a particular promotional product that has carefully been researched and incorporate its use. NPM generates the power of using a company's brand to entice the end user. Through relationship building that grows brand awareness, NPM creates a want by producing products that the end user remembers.

More information is online at http://www.novelpromotionalmarketing.com/

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