(Los Angeles CA, August 2009) Rich media marketing professionals, Somni Creative, Inc. from Los Angeles, California identifies the importance of web presentation and imagery to online business success. In a recent online press launch, Somni Creative, Inc. released its statement regarding online business success.

Research has it that websites have only as little as 50 milliseconds to grab the attention of a potential customer. Visual appeal is considered an indispensable factor in the process of web design. According to Dr. Gitte Lindgaard of Carlton University in Ontario, a viewer’s first emotional impression on a website leads to a string of judgments that would involve the website’s usability and credibility.

With many design strategies emerging year after year, web designers should keep abreast and know what would work best on target users. Web designers should be able to identify with the target viewer and visualize their expectations for him to meet them.

There should be a balance of design elements in the website. Contents should go together, and images should complement with text aspects. Aesthetics should go hand in hand with usability. No matter how impressed the user is by the website design, he wouldn’t remain there if he cannot understand the way it works. Web design and content should be planned and aligned carefully to make the relationship between aesthetics and usability effective.

The complete version of the article can be read through http://www.somnicreative.com/news/?p=47

Your website is critically important to the success of your business especially at this period of recession. Somni Creative helps deliver a performing and effective business website through its customer conversion programs. Visit www.somnicreative.com and get a chance to win a FREE WEBSITE OVERHAUL worth $1,000 when you subscribe to the monthly Effective Website Tips.

Somni Creative, Inc., rich media marketing professionals from Los Angeles, California, specialize in providing web design and development services and can be reached through (310) 6973199 or www.somnicreative.com.

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