Los Angeles, CA  : The Top 5 Rolex Datejust Watch Models demanded by
Men and Ladies in America in Q1 2008 were announced today by Melrose
Jewelers, USA’s largest online rolex retailer and the designer of the
Preowned Rolex Standards awards.

Scott Parham, Head of Market Research at Melrose Jewelers states,
"While we've seen a slowdown in luxury goods spending due to the
economy, higher-end sales pinpointed at the Rolex Datejust line with
edgier diamond dial and bezel additions continue to be robust.  Models
such as String Diamond Dial Rolex Datejusts, Channel set diamond bezel
Rolex Datejusts, and unique Mother of Pearl dial Rolex Datejusts and
Rolex Day Date Presidents are helping to re-ignite the mens jewelry
industry.  People also feel they are getting a bigger bang for their
buck with some of the unique diamond dials MelroseJewelers.com and
other leading Rolex retailers are beginning to offer."

The Top 5 Rolex Datejust Watch Models demanded by Men and Ladies in America in Q1 2008 are:

1)    Mens Platinum Rolex Day Date President (Double Quickset 18239) = Day Date President

2)    3CT. Channel-Set Champagne Dial Rolex Day Date Super Presidential = DAY DATE SUPER PRESIDENTIAL

3)    Mens Pave Diamond Dial Rolex Day Date Super President = Day Date Super President

4)    Lady Champagne Dial Rolex Super President with .7ct. diamond bezel
http://www.melrosejewelers.com/info/ladies_super_president_404.htm

5)    Lady Champagne Pave Dial Rolex Super President
http://www.melrosejewelers.com/info/ladies18k_super_president_pave_dial_...

About the Melrose Jewelers Preowned Rolex Standards:

The
Preowned Rolex Awards were designed by Melrose Jewelers, America's
largest online Preowned Rolex watch retailer, in order to award
Preowned Rolex retailers committed to excellence in product quality and
product authenticity disclosure. The Preowned Rolex Standards Award is
given to the top 6 online Preowned Rolex watch retailers in the United
States. The Melrose Jewelers Pre owned Rolex Award Winners are chosen
as follows: A sample purchase is made at each online Rolex dealer
website to test the company's level of authenticity disclosure as to
which parts of its Rolex watches are original and which parts are
aftermarket. Once received, each Rolex watch
purchased is then taken apart and inspected to make sure the watch is
indeed authentic and then it is tested to make sure it keeps proper
time. The 2008 Preowned Rolex Awards Winners are:  A and E Watches (A
& E Watches,A&E Watches),Time and Gems (Time &
Gems,Time&Gems),Portero, JomaShop (Joma Shop),Bernard Watch and
Stein Diamonds.

Melrose Jewelers is a member of the NAWCC
(National Association of Watch Collectors), the MJSA (Manufacturers
& Jewelers Association of America) and the California Sheriff's
Association. Melrose Jewelers is not an authorized agent or affiliated
with Rolex USA, Rolex S.A., or Rolex International. All Rolex watches
offered by Melrose Jewelers are Preowned; no new Rolex watches are
available from Melrose Jewelers. Rolex Datejust, Rolex Oyster
Perpetual, and Rolex Oyster are trademarks of Rolex USA and a list of
New Rolex Watch Dealers can be found at the Rolex website.

ABOUT MELROSE JEWELERS WHOLESALE DIVISION:
Melrose
Jewelers Wholesale currently imports authentic Preowned Rolex watches
and supplies its used Rolex watches to over 200 retail jewelry stores
worldwide through its Wholesale Rolex division. Jewellers interested in
buying and reselling wholesale Rolex watches may contact:

MEDIA INQUIRIES :
Contact Name - Alexia D
Contact No - 888-574-1250
Website URL = http://www.MelroseJewelers.com
Email Address = salesteam@melrosejewelers.com

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