The great gurus of the business world have understood that if you want to communicate a powerful idea, you may do better by a visual representation than by spinning abstract representations. Visual representation of a business and its services is very crucial for gaining an identity and creating a customer base in the market. A successful tool for representing your company, your products and your services with an unforgettable identity is a “logo”. The logo is the first object people look at to build an impression about the organization.

Originating in the mid 19th century, after a surge in industrial manufacturing that led to an increase in output, global distribution, and the commencement of competition, logos were created to differentiate between products within the same industry. Emblems or symbols were included on products, packages and labels. So buyers could easily recognize the product they preferred. There was a time when only affluent organizations could afford their own crest, emblem or logo. Through the years, a variety of graphic images had been used to represent a business. Technology has changed the ways in which we project our image. Logos have hence revolutionized the world of marketing and advertising for businesses, irrespective of their sizes.

Today, successful companies continue to say, "the simpler, the better". Especially when the world is advancing so rapidly, you have less and less time to impress your customers. Logo designs, now, are very stylish yet remain conservative, which makes them eye-catching and easier for the brain to memorize. Consider, however, that some of the most successful logos are simple, and most importantly, easy to remember. Think of Nike, McDonalds, Pepsi, and Coca-Cola. These are all very successful images that are, at the same time, very simple. The consistent use of these logos has been imperative in creating a strong, unified image for the customers.

The logo becomes a symbol of making a positive impression to the stakeholders in the network of businesses.

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