Companies who use their email database cleverly have more to gain than just improved response rates, according to business expert and email campaign specialist Chris Nagele.

England, UK, November 25, 2008 -- Businesses can greatly enhance the value they are leveraging off their email campaigns if they are smart about how they use their contact databases, according to a leading business expert in email marketing campaigns, Chris Nagele. Nagele is owner and manager of web consulting company Wildbit, the creators of email campaign tool Newsberry. He also writes a popular blog.

In a recent business TV show
produced by business TV network yourBusinessChannel, Nagele discussed ways in which smart marketers can dramatically increase the effectiveness of email campaigns.

Most email databases contain some extra information about the subscribers. For example, there might be zip code information, or information on the interests of the person concerned. In his business TV show, Nagele suggests that email marketers use this information to segment and target their message. So, in a database of 10,000 contacts, rather than sending the same message to everyone, divide your database into categories. Smart marketers and business experts can then tailor the message to fit the category of recipient, whether it's all the female customers, or all the customers in a certain city, or something different.

The value of this expert business advice is that your message will be more relevant, and customers will be more likely to open and respond to the email. Nagele notes that improved response rates are very important for a number of reasons. Not only are you more likely to get a good result from your campaign, in terms of sales, for example, but you will improve your reputation with your internet service provider. This is because, as Nagele explains in his business TV show, internet service providers monitor responses to bulk emails. A high response rate will look good to your internet service provider.

Nagele provides similar tips and expert business advice on his regular business TV shows on yourBusinessChannel.

Further links/information:

* View this and other business TV shows featuring business experts. http://www.yourbusinesschannel.com

* News about the latest expert business advice and upcoming business TV shows. http://www.yourbusinesschannel.com/blog.aspx

* Business television on your website or blog. http://www.yourbusinesschannel.com/partner.aspx

Contact :
David Chandler
yourBusinessChannel
England, UK
+44 (0) 870 041 0459
david@yourbusinesschannel.com
http://www.yourbusinesschannel.com

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