Requirements of good packaging

* Appropriately designed for target market
* Eye-catching
* Suitable to product
* Compliant with retailers' requirements
* Promotes image of enterprise
* Distinguishable from competitors' products
* Strong, convenient, well-designed
* Point of difference in service and supply of product.

Forms of packaging

* Specialty packaging — emphasizes the elegant character of the product
* Packaging for double-use
* Combination packaging two or more products packaged in the same container
* Kaleidoscopic packaging — packaging changes continually to reflect a series or particular theme
* Packaging for immediate consumption — to be thrown away after use
* Packaging for resale — packed, into appropriate quantities, for the retailer or wholesaler

Significance of a trademark

* Distinguishes one company's goods from those of another
* Serves as advertisement for quality
* Protects both consumers and manufacturers
* Used in displays and advertising campaigns
* Used to market new products

Requirements of a good trademark

* Reflects products' advantages
* Good, simple language
* Easily pronounced and remembered
* Distinct from names of other products
* Easily added to an existing range
* Easily registered for legal protection