This is the concept of utilizing measurable online tactics to cultivate multiple Internet-based channels to extend beyond a simple Web page or site, but also allow technology to reach into the organization to create operational efficiency.

A Web presence encompasses a user's or company's listing in search engines, message boards, Web sites, mini-sites, word of mouth marketing (WOMM), directories, email, MySpace, YouTube and other Web-based vehicles or destinations. The concept encompasses advanced internet marketing where an advertiser fully communicates its' brand in a synergistic fashion through all areas of online marketing, being it paid or unpaid. It also factors in technology such as sales force management system, enterprise resource planning, Web analytics, business analytics and other resources to streamline a business operationaly in order to do less with more.

Internet presence management is a great concept for organizations that are attempting to embrace the online medium as an effective way to connect with their target audiences as well as reduce customer acquisition and customer service costs.