If adduction of an evidence was necessary the present bank crisis – even if nobody knows which further results it will bear – brought it to light.

It has been proven without doubt:
Companies which are organized on the basis of a broader positioning, i. e. having already good working international business relations, have by far less problems in this critical situation.

Even if there is still a lot of speculation whether or not we are going to have a worldwide economic crisis, we can securely diagnose that some economic areas like Near and Far East, Australia and South-America – to name a few -, didn’t produce so far critical information in this regard.

The finally deciding aspect is the private consumption. If there is less consumption we need less cars, less apartments or houses, and even less machinery – whether as a replacement or additional investment to increase production. We all cut down

Not included – of course – are the high income earners. They may loose a bit of substance but no economy can survive relying on them.

All the more important it is that every company disconnects itself – as far as possible – from the local economic cycles and intensifies its international activities.

If not done yet, such companies should deal with this aspect as soon as possible – in the best interest of the company itself, its employees, the general increase of consumption and thus the stabilization of the local markets.

Finally the present crisis proves that there are more advantages than disadvantages with the globalisation [ >>]. Who refrains from globalising, however, will only earn the disadvantages as the international competition will even shoot down existing local advantages.

[www.marketing-und-vertrieb-international.com/en/globalization-offers-chances.htm]

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Michael Richter – International Marketing- and sales consultant – concentrates for more than 35 years on strategic marketing planning as well as marketing and selling of investment goods and long-lasting consumer goods in/to all 5 continents. He offers this knowledge and experience to his worldwide clientele. From 1991 he works as an independent marketing consultant, especially for SMEs worldwide. In addition he holds national and international/internal and external lectures on international marketing matters – especially European Union..

Michael Richter
Hauptstrasse 27
88422 Seekirch/Germany
Marketing: http://www.marketing-und-vertrieb-international.com/en/
Country experience: http://www.internationales-marketingkonzept.de/en/
Michael.richter@marketing-und-vertrieb-international.de
Phone: +49-7582-933371, Fax: +49-7582-933372

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